In 2013, The Bourbon Mafia was formed when a group of bourbon enthusiasts and industry professionals came together in their search for rare bourbon. About a year in, they realized that they could utilize their platform to raise money for causes that are near and dear to their hearts. With 42 members spanning 11 U.S. states, and two members in Australia, the organization has raised approximately $150,000 since 2014  for various charities, including the Colon Cancer Foundation (CCF). The Bourbon Mafia raises money through events, including bourbon raffles, dinners, and bottle auctions.

Brian Gelfo, one of the founding members and the  treasurer and secretary of the Bourbon Mafia, spoke with the Colon Cancer Foundation about their organization’s motivation for donating to CCF. Omar Marshall was one of the first classes brought into The Bourbon Mafia. Following his diagnosis of colorectal cancer (CRC) in 2020, he and his wife, Pam Marshall, decided they wanted to raise awareness around this disease. The initial goal of The Bourbon Mafia was to donate in his honor while Omar was still with them. Unfortunately, Omar lost his battle with CRC on January 18, 2021.

Robert Diaz (second from left) receiving a donation from The Bourbon Mafia on behalf of the Colon Cancer Foundation.

Nevertheless, a $30,000 donation was made to CCF in April 2021. Before Omar passed, he participated in a selection of a Four Roses Bourbon barrel that would be used for the donation. Mr. Gelfo highlighted an impactful statement by Robert Diaz who represented CCF at the engagement event: “This $30,000 donation can fund 1,000 colon cancer screenings.” Members of The Bourbon Mafia were gratified that their efforts could impact the lives of a thousand people. “Even if one finds out early and gets treated, it’s well worth it,” Mr. Gelfo said. 

According to Mr. Gelfo, many members in the bourbon industry, including fans and supporters, are predominantly older men. Through these events, The Bourbon Mafia hopes to raise awareness in the community for them to get screened.

This year, their event was held on 25th February, 2022, in Louisville, Kentucky, where they expected to raise a minimum of $10,000. Barrels will be hand selected from Starlight Distillery and guests will receive a sample of bourbon, a beer, and a bottle of bourbon to take home. Silent auction items will be donated by Mrs. Marshall and the family as well as other distilleries.

Mr. Marshall was buried on the farm under an oak tree from where he can watch over the farm, as he always wanted to. Mrs. Marshall emphasized the importance of early detection and being proactive for any type of cancer. “The Bourbon Mafia and bourbon itself has brought me into contact with so many wonderful people who share the same passion for bourbon and helping others,” she said.


Kenadi Kaewmanaprasert is an intern with the Colon Cancer Foundation.

We learn time and again that prevention is the best medicine, and this holds true for colorectal cancer (CRC). It is estimated that 50% of CRC cases can be prevented with diet and lifestyle modifications. Previous studies that looked at the relationship between CRC development and nutrition concluded that there is a strong correlation between diet and the development of certain types of cancer, specifically CRC. 

A recent study published in Preventive Medicine Reports investigated the impact that an insufficient diet plays in the development and prevalence of certain cancers as well as the effect that race and ethnicity has on diet.  Wholegrains, dietary fiber, non-starchy fruits, and vegetables, dairy products, milk, cheese, dietary calcium, coffee, and calcium supplements were found to be associated with preventing cancer development. The study examined population attributable factors and the number of excessive cases diagnosed in Texas in 2015 that were attributed to an inadequate diet, defined as a diet that does not meet or conform to the national or global dietary recommendations. 

With a diverse study population, the researchers had the opportunity to explore how race and ethnicity play into diet and thus contribute to the prevalence of cancers, specifically colorectal cancer (CRC).  

The study found:

  • While men were more likely than women to not follow guidelines on red and processed meat consumption.
  • Women were more likely to miss dietary recommendations on fiber and calcium intake.
  • A significant correlation between processed meats consumption and the prevalence of CRC and a connection between red meat consumption and the prevalence of CRC. 

There has been additional research conducted to show that there is a link between dietary fiber intake, and dietary calcium intake and the prevention of CRC. Looking at the racial and ethnic difference the study found that Non-Hispanic Whites consumed higher than the recommended dietary intake of red and processed meats. While it was found that Non-Hispanic Blacks were the most likely to have insufficient fiber and calcium intake.

In the Texas population, the authors found:

  • 3.3% of all new cancers (>3,428) could be attributed to an inadequate diet 
  • 34% of new CRC cases can be attributed to dietary insufficiencies 

The authors describe a similar correlation identified in an Australian population, where:

  • 17.6% of CRCs were related to an insufficient fiber level in diet 
  • 17.7% of CRCs were attributed to red and processed meats 
  • Men had a higher proportion of cancers attributable to an insufficient diet than women 
  • Excess consumption of processed meat contributed to 1,002 new cancer cases and red meat consumption contributed to 379 additional cancer cases 

This study along with multiple other studies conducted in relation to dietary factors and their contribution to cancer highlight the importance of dietespecially insufficient fiber intake and excess red or processed meat intakeon overall cancer burden.


Abigail Parker is a Colon Cancer Prevention Intern with the Colon Cancer Foundation.

The COVID-19 pandemic has affected nearly every aspect of life from schools to offices and, most importantly, healthcare. While certain things may have gone back to normal, the healthcare space continues to struggle. During a discussion at the National Colorectal Cancer Roundtable (NCCRT) Annual Meeting, panelists shared how their respective organizations  adapted to the pandemic to ensure continued delivery of colorectal cancer (CRC) screening.

Rachel Issaka from the Fred Hutchinson Cancer Research Center kicked off the discussion with the history of the COVID-19 pandemic in the U.S., starting with when the SARS-CoV-2 virus reached the U.S and the government declared a national emergency on March 13th, 2020, due to the rapid spread of the virus. A day later, on March 14th, the office of the U.S. Surgeon General advised hospitals to reschedule all elective procedures. Subsequently, the Gastroenterology Society released a statement that recommended all endoscopies and clinical practices be rescheduled along with other non-urgent procedures and the Centers for Disease Control & Prevention (CDC) recommended that healthcare systems prioritize urgent visits and delay elective care. The American Cancer Society (ACS) advised patients to postpone elective care, including cancer screenings, if they are at average risk for cancer and did not have any signs or symptoms. 

Following these recommendations, many adults delayed or avoided medical care. A study conducted in June 2020 by the CDC found that:

  • 41% of U.S. adults had delayed or avoided treatment
  • 12% had avoided urgent and emergency care 
  • 32% avoided routine care

Another study conducted in April 2020 found that cancer diagnoses decreased by 46% as compared to the year before, and CRC diagnoses dropped by 49%. The primary cause for this drop in diagnoses was delayed screenings for individuals who had symptoms but did not want to use the healthcare system during the pandemic. CRC screenings were down 25% between March of 2020 and March of 2021. It is estimated that these delays in screening and diagnoses will be responsible for an additional 4,500 deaths from CRC by the year 2030. 

Fortunately, organizations such as the Lincoln Community Health System in Newport, Oregon, recognized this growing gap in screening and diagnosis of CRC and came up with solutions. Jaraka Carver, LPN, from Lincoln Community Health Center, who was planning on running a CRC awareness campaign in March 2020, witnessed the project being derailed by the pandemic. Instead, after seeing the growing gap in CRC diagnosis she and her team implemented a bi-annual FIT mailing program to reach out to individuals and remind them that they were overdue for a CRC screening, and then sent them an at-home FIT test. Of the kits that were sent out:

  • 33.5% came back for testing, of which 15 came back as abnormal 
  • 30 individuals were referred for colonoscopies, 20 of whom completed the colonoscopy and 1 was diagnosed with cancer 

Virginia Mason Franciscan Health in the Pacific Northwest was also looking to increase CRC screenings among their constituents. Their divisional vice president, Michael Anderson, had partnered with ACS on a program to increase CRC screenings to 70%. However, once the pandemic hit, they had to change directions. With the goal of scheduling annual wellness visits during the pandemic, they specifically focused on vulnerable populations and clearly communicated Medicare’s new rule that a patient could complete a visit in person, online, or by phone. 

The organization also began reaching out to patients who were overdue for an annual visit and implemented a digital tool that helped prioritize patients by their likelihood of completing a CRC screening test. The program had a 40% success rate: they scheduled 5,300 annual wellness visits, completed 1,325 cancer screenings, and saved nearly 8.16 years of life. On a population level, this program allowed 41 more men and women to spend an extra year of life with their friends and family because they were screened for CRC. 

The panel concluded with a question and answer session where participants were able to ask the presenters questions regarding the effects of SARS-CoV-2 on CRC screenings. This meeting stressed the importance of annual screenings as well as the importance of adapting to different situations and needs, with a focus on ensuring that patients are able to achieve the best health outcome possible. 


*Additional Information on the NCCRT annual meeting can be found at 2021 80% in Every Community Conference & NCCRT Annual Meeting – National Colorectal Cancer Roundtable  

Presenters slides can be downloaded using this link 


Abigail Parker is a Colon Cancer Prevention Intern with the Colon Cancer Foundation.

Will Holman is a writer-producer and is the founder of the post-production company Super Star Power Productions. Having lost his dad Willie Holman, and his friend, actor Chadwick Boseman, to colorectal cancer (CRC), Will was inspired to create a non-fungible token (NFT) series in their honor that will be auctioned online starting January 10th, and proceeds from the auction will be donated to charitable causes, including the Colon Cancer Foundation  (CCF). “I wanted to honor Chadwick’s legacy and also give back to the community,” Will told the CCF in an interview.

At 46 years, Will is very aware of his personal risk for CRC. His father, Willie Holman, a football player—defensive lineman for the Chicago Bears—was diagnosed with and died from colon cancer in 2002 at age 57. His family, however, was unaware of his diagnosis. Consequently, Will has started screening himself early. He first got tested at 41 years—the recommendation is to start screening at age 40 or 10 years before your first-degree relative was diagnosed with CRC. The USPSTF recommends that all average-risk adults should initiate screening at 45 years. He is also very conscious of his dietary habits and the important connection between eating healthy and preventive wellness.

Willie Holman was from South Carolina. “A country boy who used to work out a lot but did not know much about health and wellness and what it was to take care of himself,” Will said describing his father’s lifestyle. Being aware of the lineage he carries, Will does not want himself or his children going down that same path. “My father’s experience has a big influence on my healthy lifestyle.”

The risk of colon cancer “is not talked about and dealt with, especially in the black community,” he said.  Will is also aware of the lack of access to healthy food for those living in low-income neighborhoods. Many of these neighborhoods are identified as “food deserts”: the residents in these areas lack access to supermarkets or food vendors that sell affordable yet nutritious food such as fresh fruits and vegetables. If the residents do not have easy access to transportation, they may not be able to reach supermarkets that sell fresh food and may have to depend on their corner grocery store that sells processed foods that may not be healthy. Research has shown that survival is worse among colorectal cancer patients living in food deserts.

By paying homage to both his father and to Boseman through his digital art pieces, Will hopes to give back to the community via his charitable contribution to CCF.

The NFT collection is available on Opensea and the individual links are below:










At the American College of Surgeons, Clinical Congress 2021, in October, 2021, Kristine Kenning, MD, chief general surgery resident at Virginia Commonwealth University, presented results from a survey among 765 age-eligible (50 and older) adults for colorectal cancer (CRC) screening. Her team found that about 30% of those who participated on the survey had completed stool-based tests when compared to before the pandemic.

The study also looked at how barriers to screening changed before and after the pandemic. They found about a 5% increase in the percentage of unemployed respondents, from 2.6% to 7.4%. Of the 41% of respondents who were concerned about co-pays, 57.6% said they delayed undergoing screening as a consequence.

It was also found that: 

  • 59% of respondents delayed their colonoscopy out of concern for COVID-19 exposure
  • 48.1% were open to at-home fecal occult blood tests (FOBT) as an alternative 
    • 93% of them would get a follow up colonoscopy if the FOBT was positive 

FOBT analyses blood in feces that is not visible to the naked eye. A positive result for this test would indicate lesions present in the digestive tract.

Impact of the Pandemic

Perception towards at-home tests and colonoscopies have changed as a result of the pandemic. More people now than before are uncomfortable undergoing a colonoscopy because of the associated costs and potential for exposure to COVID-19. At-home tests such as FOBTs may be potential alternatives to a colonoscopy. 

Dr. Kenning explained the significance of her research findings in the Clinical Congress 2021 press release. “The key message from our findings is that barriers to screening have increased during the pandemic, and we have to find a way to work with the community to increase those rates. Our study found that people are compliant with, and willing to do, home-based fecal occult blood testing. This test provides a very important way for us to increase screening for colorectal cancer.”

Dr. Kenning noted that a larger survey is in the planning with principal investigator Carrie Miller, PhD, MPH, to further explore the changes in attitudes towards CRC screening.


Gargi Patel is a Colon Cancer Prevention Intern with the Colon Cancer Foundation.

Recently at the American College of Gastroenterology’s 2021 Annual Scientific Meeting, Dr. Hee Cheol Kim, Professor of Surgery at Samsung Medical Center in  Seoul, South Korea, presented an abstract detailing results from a study on Guardant Health’s LUNAR-2 blood test for colorectal cancer (CRC). It was found that the test had a sensitivity (percent of CRC patients identified as having CRC) of 96%  and a specificity (percent of patients without CRC as not having CRC) of 94%.

LUNAR-2 is a multimodal circulating tumor DNA (ctDNA) blood test. ctDNA is the tiny amount of DNA from cancer cells that moves freely in the bloodstream and can be used as a biomarker for cancer diagnosis. Tests for ctDNA are often very sensitive to the smallest amount of tumor DNA and can catch cancer much earlier than physical screening tests such as a colonoscopy.

The efficacy of LUNAR-2 as a CRC screening test was evaluated retrospectively in a cohort of 699 patients with stage 1, 2, or 3 disease. Furthermore, LUNAR-2 was able to identify 90% of asymptomatic patients. This is significant because early detection is strongly associated with improved survival. 

Currently, a larger trial with more than 10,000 patients is underway (ECLIPSE study) to further test whether LUNAR-2 is able to diagnose early-stage CRC. Enrollment is expected to be completed later this year.

It is important to have a less invasive and simpler test for CRC screening because of the challenges in adherence to timely screening. Colonoscopy, which is recommended once in 10 years, requires general anesthesia and is considered a medical procedure. Additionally, colonoscopy can be expensive. Stool-based screening tests, such as a FIT test or a FIT-DNA test, have to be done frequently and many people feel uncomfortable getting them done.

Guardant Health Co-CEO AmirAli Talasaz explains in the company press release why a blood test is critical right now, in a post-COVID world. “During the COVID-19 pandemic, screening rates have dropped, wellness visits have declined, and postponements of non-emergency medical procedures have made it harder for people to complete life-saving CRC screening. The study results show that the LUNAR-2 test could provide both patients and physicians with an easy-to-use and highly accurate CRC screening alternative in the form of a blood test.”


The Colon Cancer Foundation (CCF)’s 3000 Squats in November Facebook challenge kicked off on November 1st, 2021. The month-long squat challenge is the first time we have created  a fitness-focused Facebook fundraiser since the launch of the Colon Cancer Challenge 17 years ago. 

All of CCF’s previous fundraising challenges have been associated with running—whether it was a 5K or a marathon. This one-of-a-kind squat challenge is the first by CCF where everyone, regardless of their physical fitness, can join in. The squat challenge is not as physically intense as our previous 5K or marathon fundraisers. Remember: regular physical activity reduces the risk of colon cancer by 40%-50%!

This difference is even more critical given the recently announced colorectal cancer (CRC) screening guidelines changes. The United States Preventive Services Task Force (USPSTF) recently changed their guidelines for CRC screening. Now all adults at an average risk of developing CRC are recommended to start CRC screening at age 45, instead of 50. Annual stool based screening (FIT or sDNA-FIT) is recommended. Colonoscopy is recommended every 10 years. This recent change in recommendation makes our squat challenge even more significant in that we need to get more people active and aware of the risk factors of CRC starting at a younger age.

Here are a few words about the Challenge from our Operations Manager, Marcline St-Germain :

 “I’m feeling hopeful. This is completely different then the challenges we are used to, but it’s good to change things up from time to time and so far it looks like we are getting a good response. For a couple of years now, CCF has conducted birthday fundraisers on Facebook but they are different in that the fundraisers just choose to fundraise for us without us having to reach out to anyone.”

Speaking about the impact of the Facebook challenge, Ms. St-Germain added, “I was surprised to see how many people joined the challenge. The group went from a couple of hundred to over one thousand members in less than a week! That reminded me of how big of a platform Facebook really is.” She is also looking forward to conducting more Facebook challenges in the future because they allow many more people to participate from the comfort of their own homes.


A longitudinal study that evaluated colorectal cancer (CRC) screening habits of average-risk adults found an increase in screening rates between 2011 and 2019, although it did fall short of the 80% goal set by the National Colorectal Cancer Roundtable. Interestingly, the use of multitarget stool DNA test (mt-sDNA) increased between 2016 and 2019—once there was a reimbursement code for the test post–FDA approval. Fecal occult blood testing (FOBT) use, meanwhile, saw a decline during that same period.

The researchers used commercial and Medicare claims databases to draw information on CRC screening use between August 1, 2011, and August 31, 2019. The actual 18-year study period was split into the pre-mt-sDNA period (August 1, 2011-July 31, 2014) and the post-mt-sDNA period (August 1, 2016-July 31, 2019). Only those enrollees who were between 45-67 years old on August 1, 2011, and were at an average risk of developing CRC, were included in the study. This inclusion criteria made up nearly 98,000 individuals, with a  mean age of 50.8 years; 55.5% of them were women. About 62% of them were over 50 years old, and about 38% were aged between 45 and 49 years on August 1, 2011.

The analysis found a steady annual increase in up-to-date screening, from 50.4% in 2011-2012 to 69.7% in the final measurement year (2018-2019). While the 45-49 years old had low screening rates (25.8%) in the early years, the difference between age groups disappeared by the end of the study period (67.7%). The most interesting data were utilization patterns of the kinds of screening tests among those 50 and over:

  • FIT: 17.7% in 2011-2012 to 22.6% in 2016-2017
  • Colonoscopy: 64.6% in 2013-2014 to 60.3% in 2018-2019
  • FOBT: 17.4% in 2011-2012 to 6.6% in 2018-2019
  • mt-sDNA: 1.9% in 2016-2017 (when it was first available) to 14.2% in 2018-2019

Specifically in the 45-49 age group, colonoscopy use increased while use of FIT and FOBT decreased over the study period. However, use of mt-sDNA increased once the test was launched.

The authors attribute the successful increase in CRC screening utilization to multiple factors:

  • Various population-level interventions to increase CRC screening awareness and uptake
  • Changes in CRC screening guidelines, with the American Cancer Society recommending 45 years as the screening age for average-risk adults
  • The Affordable Care Act has provided increased insurance coverage, which increases access to CRC screening

The Colon Cancer Foundation, in partnership with 65 other organizations, has signed a memorandum urging New York Governor Kathy Hochul to sign S.4111/A4668 into law.

S.4111 Breslin/A.4668 Peoples-Stokes, which passed both the New York State Senate and the Assembly in April and May 2021, respectively, with bipartisan support, is a bill that prohibits mid-year formulary changes. (A formulary is a list of drugs that are covered by a prescription drug plan.) This in turn will prevent health plans from stopping coverage for a patient’s prescription drug in the middle of a coverage year, unless the switching is medically necessary—what is often referred to as non-medical switching.

Non-medical switching is described as changing a patient’s prescription medication to a clinically different non-generic alternative for non-clinical reasons, even if the patient is responding to his or her current drug. The reason for the switch is not based on a poor clinical response, treatment side effects, or non-adherence to treatment. The decision is often made by health plans to save costs.

A decision to replace a medication that a patient may be responding to may be particularly troublesome for patients with chronic disease or complex conditions. An online survey on non-medical switching among oncologists found:

  • 25% think it decreased medication effectiveness
  • 5% reported increased side effects
  • 5% indicated patients needed frequent or very frequent office visits
  • 5% said patients needed frequent or very frequent calls with pharmacies

The survey found that non-medical switching occurs across several specialties and that it can adversely affect patient care. Similar results were noted in a separate survey that sampled over a 1,000 physicians—physicians felt non-medical switching negatively impacted treatment efficacy, side effects, medication adherence, out-of-pocket costs, and medication errors.

Along with the adverse clinical impact of non-medical switching, there is the aspect of fairness. While consumers are bound by law to pay the premium, co-pays, deductibles, and honor the contract’s terms, insurance plans are not held to those same standards. Enrollees choose a certain plan based on their medical care and prescription needs. Being forced to switch in the middle of that contract is unfair on the patient.

We hope that Governor Hochul will support the bill and make it a law.


The Medicaid Performance Measures work group has voted to add the colorectal cancer (CRC) screening measure to the 2022 Adults Core Set. This will be taken into consideration when CMS finalizes the measures to be included in the core set. While this is not the end game, it is a good start for stakeholders to begin thinking about meeting CRC screening benchmarks within their Medicaid population.

According to 2018 data from the American Cancer Society, only 54% of age-eligible (50 years and above at that time) Medicaid-insured adults were current with their CRC screening as opposed to 65% of those covered by private health plans, 73% of those covered under Medicare or Medicare and Medicaid, and 80% of Medicare- and privately insured adults. Research has shown that low socioeconomic status and being covered by Medicaid increases the risk of poor CRC prognosis: those covered by Medicaid have a 50% higher likelihood of being diagnosed at late stage of the disease and dying from it.

The reason for this? CMS does not mandate reporting on Medicaid CRC screening rates. In contrast, Medicare CRC screening rates are a core reporting requirement for Medicare Advantage plans, which along with other HEDIS measures influence the reimbursement bonuses and other benefits for health plans. This then forces the health plan to pay attention to, and perform well on, the measures and results in better health outcomes for enrollees. The proof of this concept was evident from the BeneFIT program that monitored CRC screening rates among two Medicaid managed care plans: one in Oregon (which was required to report on the screening rates) and the other in Washington state (reporting was not mandated). While the Washington plan stopped mailing FIT kits to its Medicaid enrollees by the second year of the program, the Orgon plan expanded its program to add more Medicaid enrollees.

The hope is that once CMS integrates the measure in the 2022 Adult Core Set, CRC screening rates in the Medicaid population will improve and will translate into prevention, earlier detection, and potentially reduced mortality from CRC.